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Alcon and MSW Collaboration in the Middle East

[© Alcon]

Alcon Components Ltd celebrates 15 years of collaboration with MSW Auto Spare Parts in the Middle East at IDEX 2023 in Abu Dhabi.

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Press Release, Tamworth, 16 February 2023: Internationally acclaimed high-performance brake system design, development and manufacturing company, Alcon Components Ltd, is celebrating 15 years of collaboration with their Dubai-based partner, MSW Auto Spare Parts LLC at IDEX 2023. Throughout this time, MSW have been Alcon’s sole Middle East and Africa focussed agency partner working into the regional defence, security, specialist and performance vehicle markets. Alcon and MSW will be exhibiting at the IDEX event taking place in Abu Dhabi, 20-24 February 2023. Of particular note, you can see Alcon brake products fitted to a variety of different vehicles on display at the show, including vehicles from world-class OEM’s based in Europe, UAE, Finland, North America, UK and Turkey.

Library image of a 70-series Land Cruiser or TLC 70 in the Arabian desert [© Bob Morrison]

Throughout this 15-year period, MSW and Alcon have achieved an immense amount together having supplied specialist brake systems numbering in the thousands to almost every armouring company throughout the entire MENA region. Thus equipped, those finished vehicles have thrived in the harshest and most high-risk environments such as Iraq, Afghanistan, and Africa, protecting the lives of multiple government and non-government security, defence, and charity operatives. Popular vehicle platforms benefiting from Alcon’s range of upgrade kits include the entire Toyota truck / SUV range, (including Hilux, Tacoma, Prado, TLC70 series, TLC200 series, TLC300 series, Tundra & all Lexus variants), as well as all variants of Chevrolet/GMC’s Suburban/Tahoe range and the ever-popular Ford F550. Additionally, through the Specialist Vehicle range of calipers, MSW and Alcon are uniquely placed to deliver bespoke solutions for almost any vehicle size/type and weight.

Alcon has over 25 years of experience in engineering brakes and clutches for specialist vehicles; from F1, World Rally and prestige performance cars to 30T-plus military armoured vehicles. This places them at the forefront of developing and delivering high performance braking solutions for sectors where only the absolute best can be accepted. Alcon’s off the shelf brake upgrade kits allow both OEM’s and vehicle modification companies to overcome the challenges posed by up-armouring vehicles for defence, security and specialist purposes. The kits are compatible with stock OEM actuation, so are easy to fit but have been fully “ruggedised” to ensure extreme levels of robustness and performance balanced with the requirement to keep weight to a minimum.

Alcon brake components [© Alcon]

Jonathan Simmonds, MD at MSW Auto Spare Parts said: “Being a fully independent entity, MSW has always been free to select best of breed manufacturing partners for all our product lines. In 2008 I selected Alcon as our partner for specialist braking systems for the security and armoured vehicle sector, based on a variety of factors, notably: their engineering excellence in the iron caliper sector, insistence upon delivering only application specific solutions that perform in the harshest possible environments and their enthusiasm to support MSW’s ambitions to become the market leader for specialist brake systems in the MENA region. Fifteen years on, MSW is the leading force in the supply of armoured brake solutions, with many thousands of brake systems delivered to numerous satisfied clients in the region, it’s clear that I made the right choice. Fifteen years of growth and continued success is worthy of celebration, and I thank Alcon for supporting our ambitions throughout this time and look forward to even greater achievements.”

Jonathan Edwards, Group Sales Director at Alcon said: “MSW Auto Spare Parts are our biggest selling agency partner in the defence and security sector. Their access to the regional armoured and specialist vehicle markets is second to none and as a result, our partnership has been a hugely successful one and I’m proud of our 15-year collaboration milestone.”

[© Alcon]

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